Allow me a moment to get on my feminist high horse…just let me put on my diamante bikini first.
I was doing some research for an electric company I’m about to design a logo for. So as usual I’m trawling google image search for some inspiration. One of the searches I emitted was ‘electrician uniform’.
The first few image results featuring men show your average respectable guy in the typical electrician ‘get up’ (pictured below). Yes, the second guy kinda looks like a stock photographer’s dream BUT he isn’t doing anything suggestive or dumb.
As you can see, in these photos the model is either strangling herself with an electrical cord, not wearing a bra/shirt or shoes (who needs those if you’re a sexelectrician?) or wearing said cord as a fashionable belt all the while keeping the sultry meter up to about 8.
Why am I so bothered by this other than the obvious? As a designer the occasional day will be spent looking through stock photography and no matter what I’m searching for be it coffee, a tree or a dog; there will be a set of “sexy” women either drinking it, sitting under one or walking it.